Your sales-strategy from the buyer’s point of view
- Mapping your market proposition.
- Propagate visual customer orientation for your organization
- Market development with high impact
The purpose of this program is the assessment of your strategy to the Blue Ocean strategy. How can you move to the blue ocean? Ships are safe in the Harbour, but they were not built for that.
The program bears the name Blue Ocean based on the book 'Blue Ocean Strategy' (Writteh by C.Kim and R. Mauborgne in 2005). The authors argue that competition only leads to a bloody red ocean because the competitive rivals are fighting as sharks in the same water. Customers want an alginment of specifications so that they have more freedom of choice and can brutally impose a price pressure. They want your products and services reduced to interchangeable commodities.
The entire development process of this red ocean is covered here. We depict your competition and markets in a detailed manner and also place your organization in this picture. A business strategy often tends to follow either a differentiating or a low cost strategy. A choice for differentiation involves a high retail price, while a low-cost strategy strives for cost leadership. Blue Ocean Strategy unites these two extremes by focusing on customer value.
Blue oceans represent the creation or discovery of new, unexplored market areas. This form of value innovation can create a leap of more than ten years on your competitors. Our methodology is to develop this strategy together with you in sequential phases. Your strategy is visually presented on one page. It is the direction how you go to position yourself attractively in the market. Ultimately, the strategy is clearly communicated with your organization and all decisions in the organization are calibrated whether they contribute to this course.
This program brings you a number of advantages:
- Visual map of all market propositions according to the experience of the buyers
- Organizational support for the strategy
- Targeted sales actions that lead to sales growth
- Payback-effect of our performance
