The client was used of participating in EU-tenders. He had learned the rules by practice, and wasn’t aware of his complete rights. In some cases he was reluctant to ask informative questions, because he wasn’t sure that this was allowed.

Blue Chain explained the EU-procedure in a simple way and standardized the tender documents. In this way his administrative cost was decreased and all legal obligations were respected. Blue Chain also trained the sales staff in the rules and rights, so that they were more confident at the negotiation table.